And I think good storytelling isn't just about selling, it shapes the product it... | Hacker News

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		veunes 7 months ago \| parent \| context \| favorite \| on: Storytelling lessons I learned from Steve Jobs (20... And I think good storytelling isn't just about selling, it shapes the product itself.

cutemonster 7 months ago | [–]

And sometimes the whole company? Eg who they feel they should recruit

veunes 7 months ago | | [–]

A strong narrative can influence everything, like from the people a company attracts to the culture it builds

pcurve 7 months ago | [–]

exactly. Apple has had its share of failed products that could not be saved by the best storytelling.

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