They have been doing for at least a decade by now (e.g Amazon). So why imply it suddenly isn’t acceptable to show ads (in any form)?

> They have been doing for at least a decade by now (e.g Amazon). So why imply it suddenly isn’t acceptable to show ads (in any form)?

Because it isn't acceptable.

The first thing I've done (for years now) when configuring Firefox is to turn off many of the defaults. Advertisements, pocket, search engine, online spell checker, translator, blah blah blah.

I mean they integrated pocket right? They sold the default search engine position for billions. That’s something! Not all money making efforts are created equal, though. We judge based on what the effort is in context!