Interesting article, but I do have a nit: > Nike is shifting from "Just Do It" i... | Hacker News

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		dehrmann 6 months ago \| parent \| context \| favorite \| on: GLP-1 drugs: An economic disruptor? (2024) Interesting article, but I do have a nit: > Nike is shifting from "Just Do It" impulse messaging to long-term wellness partnerships My read of "just do it" is actually the opposite. It's a message to dedicated athletes about not making excuses end executing.

_diyar 6 months ago [–]

In marketing world, many consider the slogan "Just Do It" to have a double meaning: 1) Don't make excuses, get after your goals! (the one you're espousing) 2) Treat yourself, just buy it (the one the articles author is emphasizing).

ph0rque 6 months ago | [–]

Just like YOLO can mean You Only Live Once (so make it count).

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