These are still future looking and it will take Apple awhile to get there. They won't be there next month, or even a year from now, so American consumers are going to have to eat the tariff for a year, probably two, while supply chains are reformed. This isn't going to happen overnight. All the other phone makers are going to be in the same boat, so the pricing power will be there to pass tariffs on to consumers (and the few that can avoid them will take the extra profit like American steel companies are now).