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One company I worked for had very cyclical sales spikes, culminating in Christmas week each year. During that week everyone did operations, we had developers out in delivery vans carrying parts of the extra large orders to customer's houses, and at least one back in the office mostly handling calls from customers and suppliers.

Without fail that week generated a stack of minor improvements that could be implemented in a matter of days in the new year, because we were out there using the software we wrote, and had the necessary knowledge of how it worked to spot places where we could save people cumulative days of work with a 30 minute patch.



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