True. When the complexity of the software causes lot of usability issues in ”edge cases”, these technically capable customer connected people are really worth it.
I’ve also seen good things coming from hiring actual ex-users from potential customers that were using competitor’s products. They’d do user training, customer software configuration and development team support. Sometimes even full time.
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But these people are good day-to-day at ironing out the details. Maybe even discovering underlying dissatisfaction with the product.
But the startup’s constant worry should be what else software is being used, how to be relevant in the future. Maybe through cutting costs in the process by co-designing new workflows to eliminate current tasks.
Executives at the client may be more intrested in finding ways to eliminate all the staff with automation in the process rather than optimizing their tools.
You’re not getting that input from the people working on the tasks now.
I’ve also seen good things coming from hiring actual ex-users from potential customers that were using competitor’s products. They’d do user training, customer software configuration and development team support. Sometimes even full time.
-
But these people are good day-to-day at ironing out the details. Maybe even discovering underlying dissatisfaction with the product.
But the startup’s constant worry should be what else software is being used, how to be relevant in the future. Maybe through cutting costs in the process by co-designing new workflows to eliminate current tasks.
Executives at the client may be more intrested in finding ways to eliminate all the staff with automation in the process rather than optimizing their tools.
You’re not getting that input from the people working on the tasks now.