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The fact that Valli topped the charts again in 1978 with “Grease” still boggles my mind.

Not if you were living through the 1950s nostalgia revival which was going strong at the time and lingered through the early 80s. It was on TV (Happy Days and Sha Na Na), the movies (American Graffiti, Porky's) and a bunch of retro musical acts (The Stray Cats) or retro projects by established artists returning to the music they grew up with (Robert Plant's The Honeydrippers).

The sound of rock music undoubtedly changed between the beginning and middle of the 1960s. But by looking at the Billboard Hot 100, we can see if that change in sound was being made by a fleet of new groups or a bunch of older acts adapting.

This methodology leaves out a lot of bands, and not just the long tail that never cracked the top 100. There are MANY locally popular bands that never broke out nationally and therefore never made it to the Billboard Hot 100. There were also bands doing types of music that never charted particularly well yet were influential in their own way. For a sampling of this, go to the MIT/WMBR archives (https://wmbr.org/cgi-bin/arch) and listen to "Lost and Found" which highlights a lot of these types of music. Or search for things like "60s garage bands" "60s funk" etc. on YouTube.

The author also mentions the 1991 change to the Billboard methodology which really calls into doubt a some of the "hits" that came before. In a nutshell, music charts in the United States were based on a sample of self-reported sales from record store managers. You can imagine the bias and BS that went on with those numbers.

Then there was manipulation further up the funnel. Record companies weren't supposed to give outright cash payments to DJs (wink wink) but there were many other ways of exerting influence on influential media gatekeepers.

Some of the influence was obvious. Picking artists that had the "right" look. Promoting "safe" artists. Forcing hitmaker producers on new and established artists. Selective access and backroom benefits for powerful DJs and music journalists and other influencers. Ignoring, sidelining, or co-opting trends bubbling up from the underground, from proto-metal in the late 60s to punk in the 70s to rap in the 80s.

As soon as Soundscan was implemented, there was an immediate realignment, with rap and grunge and techno and country storming the pop charts.

Background on the 1991 Soundscan change is here, if anyone is interested: https://ultimateclassicrock.com/billboard-soundscan/



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