I was surprised at the time how cheap the original Pebbles were, they were nearly exactly what I wanted and I would have been willing to pay more for mine. In fact I ultimately paid more to replace mine with a watch I like less. When Pebble folded I wondered if having too low of price ultimately hurt them - if they didn't pick up enough customers to make up on volume what they left off the table on per-unit revenue? I hope the relaunch is successful, and I assume they have all manner of internal data that says I'm wrong, but my initial reaction to the listed prices is the same as it was to the originals - they seem too low. (I'm setting aside the caveat about a potential price change due to tariffs and assuming they launch at current list price.)
There's a big difference: it's 2025 and there are no shortage of competitors that look better and have more features than a $150 Pebble 2 or $225 Time 2. Unlike 2015 the market already has a $200 Apple Watch, $60 Amazfit Bip, $55 CMF Watch Pro, and a $220 Coros Pace which will track an ultramarathon. All these devices are made by mature companies and have multiple revisions.
I liked my Pebbles, but I won't spend $300 on one because the chance of failure (again) is so great.
I'm not sure why manufacturers would care - it's a ten year old device with limited appeal. Chinese manufacturers already make better, cheaper watches.
> I'm setting aside the caveat about a potential price change due to tariffs and assuming they launch at current list price
As you should, because if they raise the price because of tariffs they won't see a dime of it. It's less raising the price and more that they don't yet know how much tax they'll be expected to collect and remit.
