You're contradicting yourself here. You want tickets to be both cheaper and easier to buy.
They can't be both. The value of the ticket is just high. Either you pay in time, or money. Your enemy isn't ticketmaster, it's the 100,000 people who want to go to a 1,000 person venue.
I don't mind paying $700 if $700 is the face value of the ticket. You're acting like I'm against first-come, first-serve. I am not. I am fine with it. I'm fine waking up at 3AM to buy a ticket. What I'm not okay with are bots and bullshit.
They can't be both. The value of the ticket is just high. Either you pay in time, or money. Your enemy isn't ticketmaster, it's the 100,000 people who want to go to a 1,000 person venue.