No commercialized LLM product released so far would meet Steve Jobs' standard for a high-profile Apple product, and while that standard is clearly much more lax now, there still is one and still higher than what people accept from OpenAI et al. I wouldn't call that perfectionism, just a struggling brand standard that can't afford to lose even more face.
I think many inside and outside Apple hoped that the ways that they scoped their features in the Apple Intelligence announcement would help them pull off something duly reliable and practical, but it's not that surprising that even those ambitions might have bought too deeply into the hype.
> No commercialized LLM product released so far would meet Steve Jobs' standard for a high-profile Apple product
I can put words into Steve Jobs' mouth as well!
Steve Jobs would reframe LLMs (and other ML-based solution) as creative assistants, insisting that their job is not to get the right answer, but to help you get your creative juice running.
To get this to happen, he would have personally convinced engineers that have made cool AI demos to work for Apple to turns these demos into features that form a new Apple creative suite.
> I wouldn't call that perfectionism, just a struggling brand standard that can't afford to lose even more face.
It's very well-known that Apple is perfectionistic. I'm not meaning to say that perfectionism is a negative quality or a bad thing, just that it takes a while.
Apple is not perfectionistic. Apple is performative. The entire company is performing software development instead of actually doing it.
Apple's development process is a marketing pitch-driven hallucination - project management by buzzword and individual career status progression.
It's almost entirely inward-looking. The connection to Rest of World is increasingly mythical and remote.
Some good work gets done in spite of this. But senior management doesn't understand quality - either in the internal sense of having bug-free robust product, or the design sense, where products meet real user needs in a satisfying, creative, and delightful way.
Nice graphic design though. Apple is still the leader there. Processor dev has also been exceptional.
IMO it's time for most of the C-suite to step down and let much younger talent take over and shake things up.
Has things gone cracy since I last used OSX for real in 2008 or whatever? Windows have become such a shitshow since Windows 7. I kinda assumed Apple didn't follow suite.
> Apple is not perfectionistic. Apple is performative.
My guy, Apple is autistic as shit. Just look at how in-house everything is. Every time Apple runs into someone doing it wrong, they do it themselves. You know the saying; if you want something done right...
Sure, they're performative as well, but that doesn't change that they are still in the process of doing absolutely everything from scratch because the existing solutions are not good enough for them.
I don't know if you've used the new Apple Silicon MacBooks, but I have a 128GB/8TB one lined up for me to pick up from the Apple Store in about an hour. It's certainly not the best that Apple offers (that would be the new 512GB/16TB Mac Studio) but it practically wipes the floor with every other laptop on the planet. Because Apple made their own chips, because everyone else was doing it wrong.
If Apple released OpenAI's voice mode, without calling it "AI," referring to a "GPT" or a "model" -- if it was just integrated into the iPhone with a wake word, that absolutely would satisfy Jobs.
The problem with these companies is that they can't visualize how a product works for non-technical customers any more. Because everyone they know lives and breathes Silicon Valley. They see billboards for vector databases on their commute, so they think it's perfectly normal to name a product "GPT."
A product containing a language model should never, ever be called "AI" or "GPT" or even "Intelligence." 10 years ago, the only people who knew what the term "AI" even was were the nerdy readers of pulp scifi novels. I'm half joking but the whole town of silicon valley needs their glasses smashed and to be shoved into a locker.
I think many inside and outside Apple hoped that the ways that they scoped their features in the Apple Intelligence announcement would help them pull off something duly reliable and practical, but it's not that surprising that even those ambitions might have bought too deeply into the hype.