At this point in time this is absolutely a "people and process" problem. But also the process that is there has been excercised and is known to folks you may hire. Trying to come up with less of it (or with a different version of it) dramatically shrinks the number of people who can be productive on your product from day 1, and is not a choice to be made lightly. There is also a number of people who will then be spending time convincing you that the "none" or "less" process you have imposed is wrong and you should "just get on with the program".