GoPro cameras are all over the place now and they've really branded themselves well in that I've seen people call all sorts of GoPro-like cameras as "GoPros" even if they technically aren't. They've reached a Google-like status with their name basically defining the market segment.
One thing I've been noticing lately is a bit of a rift in various sport communities (I've noticed it with surfers and mountain bikers anyway) between those who use GoPros and those who don't. This rift tends to cut pretty cleanly along generational lines with the 30+ folk looking down on the GoPro users. I guess this shouldn't really impact GoPro commercially too much as they are hitting the right demographic for growth.
One thing I've been noticing lately is a bit of a rift in various sport communities (I've noticed it with surfers and mountain bikers anyway) between those who use GoPros and those who don't. This rift tends to cut pretty cleanly along generational lines with the 30+ folk looking down on the GoPro users. I guess this shouldn't really impact GoPro commercially too much as they are hitting the right demographic for growth.