> Nobody outside of Apple has any expectations on it.
Well, apparently some people have at least some expectations, after Apple pushed ads touting Siri's new abilities (and Apple AI) but failed to launch them on time, and now Apple been hit with a federal lawsuit against them: https://www.axios.com/2025/03/20/apple-suit-false-advertisin...
I was hoping for more from the new Siri, but its just awful for me. Latest example:
My wife and I were watching Jeopardy late at night, and Pol Pot came up. I asked Siri something like "Siri, tell me about Pol Pot" and instead, it heard "Siri, Call Scott", and rang my friend at 1am.
I’m one of them. I saw demos at _last year’s_ WWDC that I’ve been excited to get. And now with this announcement I don’t think that will happen before this year’s event.
Never mind this year's event - it's going to be multiple years before they have something of the quality they 'demoed' last year. They rushed some great concept videos and then thought they could actually build them in less than a year. And sold $1k+ devices based on it. I'd honestly say this is a bigger disaster than Apple Maps. At least in that case they were forced into doing something really big really quick (because Google was crippling the iOS Maps app). In this case Apple didn't need to do any AI. Absolutely nothing they have shipped is useful or innovative. It's one of the rare times they've followed the market instead of waiting to do it right. At the minute, it's not any better than the co-pilot rubbish MS have shoved into Windows.
Edit: I wonder if this will force them back to live events? Live demos are at least more believable and might win them back some trust.
Last year’s “demos” weren’t demos, but concept videos. I wouldn’t be surprised if it doesn’t happen this year nor next year, to the level implied by the ads. Incidentally, what the original Siri ads showed also never materialized.
Well, apparently some people have at least some expectations, after Apple pushed ads touting Siri's new abilities (and Apple AI) but failed to launch them on time, and now Apple been hit with a federal lawsuit against them: https://www.axios.com/2025/03/20/apple-suit-false-advertisin...