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They sold 500 million really cheap speakers. The voice assistant is mostly doing the same thing Siri does, i.e. set timers.


For the elderly (TAM ~= 100% of US humans.. eventually) and disabled, Alexa is life changing. Sadly, Amazon has not invested in those use cases. It's an ideal market for Apple voice control + HomeKit privacy + local LLMs, if and when they get their act together.




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