Cook has been exceptional for the stock. But we would likely all agree that on the product end (take Siri for example), it is absolutely clear he and the leadership do not use the product. If they did, I do not believe they would be ok with it being horrendous for over 10 years. Also Apple has had a lot of mishaps under Cook (the wireless Air charger that never got made, butterfly keyboards, Vision Pro, Siri, an OS that is riddled with bugs, iPhone battery slowdown, touchbar on a pro device). I might be missing a few, but he is very clearly not a product guy
>it is absolutely clear he and the leadership do not use the product. If they did
I am absolutely sure they do. The problem is taste. And they are as you said not product people. A high bar for quality expectation. If we remember 50% of people cant taste the difference between Coca Cola and Pepsi, while some others could taste which Coca Cola they were manufactured.
And that is what Steve has been saying, you need to care about the product way beyond normal people do. And have the energy to try and push things forward.
The expectation are exceptionally high because we compared it to Steve Jobs era. But even if we lower the standard modern Apple is still not good enough as it is.
To quote Steve Jobs. Stop chasing the bottle line which is what Tim Cook is doing, and start making sure your Top line is done correctly.
Also curious to have chosen John Giannandrea who was behind the failure of Google Assistant and from the era where Google was late in AI, to repeat the same failure with Siri
