I don't know if Ahrendts is in this category she did transform Burberry into a high-end luxury online sales+retail company. She really was the exact opposite of the old head of the Currys boss, John Browett. I think she was responsible for how the Apple Watch is sold. For example, trying it on and having that experience. It's a tricky thing to get right, and I think she's got it spot on. Also, the watch strap business must have one of the highest margins ever, and I feel like she must be in part responsible for those sales and how you try on the straps. That Apple Store feels a lot like going into a Burberry where you can just experience stuff and people are happy to talk to you about anything and not try and sell you anything, so I'm not sure she should be in the category of everyone else you have here because in that respect, the stores do feel very good.