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This metaphor seems a little tortured to me.

If print media delivered to your door is considered "pull" because you have to open it, then i think so is instagram because you have to open the app.






But when I go to Instagram, I go to look at my friends posts, or at whoever I follow. I don’t go to look at products/ads.

If I open a product catalog, I do that to purposefully look at products.




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