I don't think anyone is against receiving marketing information they request, like a catalog. It is far different than advertising that people are essentially forced to view even if they don't want to see it. You request a catalog, just like you might request to view an online store's website. But advertising you don't request is a completely different ballgame. Imagine if every time you turned on or sat down at your computer it forced an open specific newspaper's site, or reddit, or twitter, and there was no way to stop it from happening. If every time you drove down a specific road all your electronic devices opened up some random website you didn't request or want. That is what people have a problem with.
