From a forum with technical people (that build stuff) I would have hoped to see more ideas that would propose replacing advertising with something better (sorry, if I missed any replies, but did not see that).

Advertising can be useful (to find out about stuff) but very disingenuous (because people can lie). What I would very much like is to be able to assess the trustworthiness and similarity of people advertising me stuff. If someone likes same things as me and I never find him to "lie" (whatever my personal interpretation of that is) I should give him more trust. If someone picks things that I am not interested in and I think he favors stuff (because he is paid, for example) I should give him less trust. Then when I look for a product/video/restaurant I should see things recommended by people I trust more.

I know this kind of happens with "stars", "vloggers" and so on but lacking a system where you track it, means that it is easier to get complex to separate who is just "fun" and you watch but you know he lies and who is also "trustworthy" and you know you can also take his recommendations into account.

But that's just one idea, maybe there are others out there...