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Gotcha, thanks. I always thought it was "first 3-5 years". Could be an example of word meaning diluting as it goes mainstream - hacker being the ur-example. ("Semantic bleaching" is the jargon term, apparently).

I was wondering when the first use of the term in its modern sense was, so I just glanced at Google Books and found this from 1805, which is just too good: "a startup was a coarse kind of half-boot with thick soles; [...] its use is now superseded by that of the modern spatterdash." [spats?]

By 1949 I've got this: "But startup businesses, and even mature businesses in some localities, may face financial constraints" -- Agriculture Information Bulletin, Issue 664, Page 113. I can't find anything pre-WWII.






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