Men statistically have fewer social connections and suffer more from loneliness as they get older, so if the goal is to remedy that, it makes sense to start with men first.
It's true for any intelligent species with sexual dimorphism.
However I agree; it's great that the initiative was started for those men, but they could totally hit up the older women in the area as well for an additional set.
If one house is on fire and you spray water on it to put out the fire, do you feel obligated to spray water on every other house too so that the other houses don't feel discriminated against?