Seeing the footage I very much doubt Ibtihal Aboussad hadn’t addressed this before via a more proper channel. She addressed Mustafa Sulema by first name, she talks as if she knows he knows what she is talking about, as if she has addressed this to him personally multiple times before.

Reading about her history and role in No Azure for Apartheid it is very unrealistic to assume this is the first action they did.

Instead of just posting speculation, I went and checked, and https://noazureforapartheid.com was archived on the wayback machine in November last year https://web.archive.org/web/20241115041755/https://noazurefo... where they list 4 simple demands. It is unlikely they never sent those demands to Microsoft‘s senior management over those 4+ months.