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With the whiplash of tariffs, upping tariffs, pausing tariffs, I don't know how companies can do any planning.

A lot of earnings are coming out next couple of weeks. Take Apple for example, how would they forecast Q2 numbers? They have 125% tariffs on all imports from China. Maybe it'll go up more as China increases their own. Or maybe it gets paused. I feel for the FP&A team there.






>I don't know how companies can do any planning.

They can't. They're saying it out loud updating their guidance.

In polite terms, on earnings calls you're going to hear "we don't know what the fuck to predict".

Follow Bloomberg and you'll hear bank CEOs saying the same thing about the markets, they have no idea what to predict or how to price anything. Right now the line is that America looks like an emerging market with unpredictable wild swings based on policy changes. That is going to drive everyone away from the US, industries, customers, and trade partners.


No, apple only has 125% tariffs on imports from China to the US. They can send them elsewhere (or parts) and send India-made devices to the US instead for example.

Its possible they will learn to live with the ebb and tide and ride along. What else can you do?

Apple is perhaps already hiring a fleet of planes and ships to transport iPhones from all over the world to the US.




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