Youtube influencers have destroyed 'face brands' people have come to see them as vapid fakes, and all the movie/TV actors are lumped in with them. Then there are the added AI similars that add to the decline = we armor ourselves to ignore them - like all ads.It is similar to the way British so called 'high class or related to Lords/Ladies' and they dressed to set themselves apart. You still see remnants in the UK - but it is fading with time. All these Chinese fake brands make me laugh - the Chinese are deep into it, as we see with regular US Customs bag/clothing/perfume/etc seizures.
But this article isn't about fake brands or even fake perfumes. It's about legal imitation scents with their own house brand names.
To me, their popularity suggests that buyers want a less expensive product that also smells fancy. With wages and employment what they are, the value proposition has changed.
Disclosure: I bought fancy fragrance when I could afford but I can't at the moment. Can a great Chanel or Guerlain men's fragrance be copied? I'd be willing to try it out.
