Even with all of this onerous encryption and DRM, it's not hard to find pirated copies of movies. It makes me think that the sacrifice in ownership rights for the theaters over their equipment isn't worth it.
There is essentially zero piracy from these digital cinema releases. The pirate copies are generally from once it starts digitally streaming on one of the services including PPV, and when pirate copies exist earlier it is almost always someone with a camera in a theatre making a terrible quality screener.
Piracy is inevitable, but in this case their model is much more robust that I would have predicted.
Not sure of the GP's core message there, but I think this is kinda the point: even with all this onerous encryption on the cinema releases, high-quality pirated copies still very quickly make it out.
So basically they have this very secure scheme for getting movies to theaters, but everything else is full of holes. Makes you wonder if all the effort and cost to secure the theater distribution chain is worth it. If you're going to allow playback on devices in "adversarial" hands (streaming, home physical media playback), it's going to be incredibly difficult to restrict copying. Tightening up the one instance where the hardware and people operating it have less incentive to pirate (and more incentive to not pirate, given the risk to their theater business) seems like wasted effort.
Certainly this does make the case of a theater-only-first release nearly impossible to pirate. But there aren't quite as many of those anymore, and all this DRM must be expensive, both in the hardware/software, and in the logistics. I guess they've found it's worth it, but... oof.
>If you're going to allow playback on devices in "adversarial" hands (streaming, home physical media playback), it's going to be incredibly difficult to restrict copying.
Kaleidescape movie players[1][2] are an example of an "adversarial" environment in customers' homes but so far, their DRM is still unbroken by pirates. (10+ years of Strato players deployed out in the wild but still not defeated yet.)
The 4k 100+ GB encrypted files downloaded by Kaleidescape is considered 1 step below the DCP theater releases and are higher quality than Blu-Ray 4k UHD discs.
The downloads are often 40+ GB larger than 66 GB discs and downloadable months before physical media is available so the Kaleidescape movies stored on the customers' harddrive are very desirable files to hack and reverse engineer but so far, their DRM protection hasn't been bypassed. Kaleidescape is more locked down than the simple DVD CSS 40-bit encryption.
Sure, a Kaledescape owner could point a video camera at the screen and record it (the "analog hole"[3]) -- but those types of "rips" that suffer generation losses are not considered high quality.
That is a ridiculous statement. Nobody would even care to break this thing. Look at it's base price, then lookat their customers. It makes no sense to break it.
>Look at it's base price, then lookat their customers. It makes no sense to break it.
You're not thinking the same way the motivated pirates think. Some pirates (especially in Eastern Europe, Asia, etc) rip new releases as fast as possible to illegally re-sell or re-stream for lower prices (or show along with ads for revenue). In this way, the pirates get the revenue instead of the legitimate movie studios.
So pirate groups in combination with illegal streaming websites can be thought of as a black market financial arbitrage. So far, the video sources they used include Blu-Ray rips and streaming Netflix or Amazon Prime Video webrips.
However, the Kaleidescope players could theoretically also be included as rip sources ... if the DRM was broken. The math for profitable arbitrage isn't that ridiculous. E.g. :
- it would take only ~80 of those titles to recoup the cost of $1995 Kaleidescope player + the $7.95 rental fees for 80 downloads. All downloads after that break-even threshold is extra money for the pirates. Another bonus is pirating 4k UHD content that's not available on physical Blu-rays.
But the Kaleidescope DRM isn't broken. Therefore, the $7.95 rental downloads can't be used as a new vector for pirate releases. Of course, Kaleidescape doesn't want this scenario to happen so they're incentivized to continue paying for the DRM licensing protection.
And to recap the specifics I was replying to, it was this:
>"If you're going to allow playback on devices in "adversarial" hands (streaming, home physical media playback), it's going to be incredibly difficult to restrict copying."
Kaleidescape is one counterexample to that. So far, they have actually restricted copying with success.
The issue is the so-called "DRM" isn't just the encryption of the harddrive files. The DRM protection also includes the watermarks in the video images that survive the HDMI capture. If pirates don't want their $2000 Kaleidescape player blacklisted and bricked, they have to figure out how to remove all forensic watermarks (the invisible low-level "noise" in the image frames) so the illegal copies can't be traced back to that specific compromised player.
It's not impossible but it raises the threshold of difficulties. E.g. using differential analysis to reverse-engineer watermarking now requires buying TWO players for $4000 instead of just one for $2000; and paying for 2 download rentals instead of just 1. And add hours of analysis work on top of that. DRM doesn't have to make piracy impossible; it just has to make the cost/effort equation not attractive. For now, the Kaleidescape DRM scheme is "good enough" for the cost/effort equation to not make sense for pirates.
I was talking digital. The output has to hit a device that does something with pixels at some point. At that stage it isn’t encrypted. (Think ribbon cable to LCD, or equivalent). No reason why an FPGA or some custom hardware can’t grab that, just requires engineering effort.
> Certainly this does make the case of a theater-only-first release nearly impossible to pirate. But there aren't quite as many of those anymore, and all this DRM must be expensive, both in the hardware/software, and in the logistics. I guess they've found it's worth it, but... oof.
Yes, that's the entire point. There are still tons of theater releases, that's literally the entire business of cinemas. The cost of DRM is peanuts next to their revenue, it's absolutely worth it to them. Nothing "oof" about it.
Most importantly, the industry concerns itself primarily with the new-release window; that high fidelity copies will eventually be widely available doesn't break the model.
I suppose this would help keep pirated copies from getting out before the theatrical release date (presumably theaters are given these digital releases at least days before their first projection date).
But it seems that more and more releases are straight-to-streaming, and/or sometimes simultaneous with the theatrical release. High-quality pirated copies often show up within a day of a streaming release. Sure, many are still theater-only for a week or more after initial release.
I get that a big part of their business model for some titles relies on theater ticket sales within the first days or at most weeks after release, but all this DRM just feels like an exhausting, expensive, ultimately-losing game for them. Especially when we consider how theater-going has declined over time, especially recently.
There are no high quality pirated versions though. The streaming version and even blu-ray is compressed way heavier than these DCP files. I’d buy these cinema versions of films in a heartbeat if they were availble.
I’ve worked in film mastering so yes I am an outlier. My point was that industry guarding the DCP makes sense as the leaked pirate versions are not the same thing. In music world everyone can buy uncompressed CD, but with moving image end user can only get what is equivalent of a mp3. This includes the illegal channels. Blu-ray is say 1:40 compressed from raw data. Good enough for sure but not the theatre experience.
A 4k movie, even from a Blu-Ray, may look very nice when watched at a normal speed, but if you look at the individual frames in order to distinguish some details during a sequence with fast movements, the quality is very bad and it may be impossible to see the details that you want to see.
At the levels of compression that are typical for movies distributed by encoding with H.264, H.265 and the like, I have never seen any movie that still looks high quality when slowed down during fast action.
Where do you live? Where I live only professionals and nerds use movie playback that allows single frame stepping, it's definitely a fringe phenomenon here.
I live in the EU, but any good free movie player should allow stepping through video frames back and forth and also playing with any desired speed in frames per second.
This is not a feature that requires professional tools.
And I do not think that you have to be a pro or a nerd in order to want to see clearly many of the details of the kind "blink and you miss it".
You are right and it is an evil form of gate keeping.
Pros before bros.
Nerds are just wannabes.
The mugglers may suffer as they do not know, care or can articulate it. If they do - they are clearly nerds and we can discard them as a minority.
People conflate pro with premium. The mass market should be able to sustain premium and discount. The market might be too small for pro DCP content. But I would like the market to understand that there are 3 important segments. Pro, premium and discount.
Pro - special specific needs.
Premium - for the regular Joe who wants good quality.
Discount - for the masses.
Premium market is underserved. Unless you are willing to pay luxury prices for Kaleidescape or the likes.
It is the race to the bottom with streaming providers testing commercials. They have already succeeded with the "junk content" as the big studios wants to keep licenses for their own services.
The quality bar is set for the lowest/cheapest common denominator.
There is nothing weird about it. If a single person has the resource to decrypt and manage the logistics, then obviously DCP is the intended way a director wants his audience to experience his creativity.
As someone who's been working with cinema and video mastering, it sounds like you haven't seen the difference between professional formats like DCP and consumer formats viewed on a proper screen or projector. There's a reason we still have cinemas after all.
Even consumer equipment benefits greatly from visually lossless encoded media.
No one goes to the theater because the picture is better. It often isn’t.
Projectors aren’t maintained, or set up correctly, and audio balancing is often way off. People go to the movies to see new releases or have dedicated shared experiences
I often hear that hand waving "what the market wants". But it is more "what the market can suffer". See IPv4 vs IPv6.
I am not working with mastering as the OP. But I can see the low fidelity of streaming services. I watch my content projected to a large screen.
So I am one of those weirdos. I do not mind as I know I am a nerd. But there are more of us than you think but the penny pinchers wins as usual. "The majority do not see it". But they do. The majority went out and bought 4K TVs. They are slightly disappointed as it did not get "that much better". Most would have been just as happy with a 1080P OLED display. But only the geeks can articulate what they want.
The worst local offender is the online Blockbuster. Compression artifacts galore. But as most view content on phones the audio is stereo only. So your "sufficient" is not my "sufficient".
I get the "weird" part. No offense at all. But you are talking about optimizing for what the majority will suffer.
And it is done to save the last little penny. We could optimize for technical excellence but pride has gone out of fashion.
Even among the set of people who have something even semi-resembling a proper home theater—which is already a tiny group—I'd be 95+% would need to upgrade their gear quite a bit before they'd benefit at all much from quality higher than ~50GB-100GB blu ray rips.
(stream rips do often does look like dog shit, though—I find sub-10GB 1080p blu-ray downscales [to get the HDR from the 4k blu ray, but lower res and storage space] usually look better than raw 4K streaming rips)
> But it seems that more and more releases are straight-to-streaming, and/or sometimes simultaneous with the theatrical release
If anything, it's less and less. Studios are pulling the PVOD date further and further out for successful titles generally (Universal excepted). All the talk from Cinemacon was going back to a 60 day+ exclusive theatrical window.
Back in my day the first releases were cam rips sold on dvds for $3-5 per movie. quality wasn't great but the audio could be ripped from the devices for hearing impaired https://en.wikipedia.org/wiki/Telesync
quality varied but was good enough in mid 00's probably better
There is zero piracy from projectors because there are a multitude of easier places to rip from. But close those doors, limit to only theatrical releases, and we will again see content pulled from projectors and underpaid projectionists.
The only way to prevent piracy, to actually prevent copying, is to keep content in a dark vault well away from public view.
Most pirated copies aren't from theatrical releases; they mostly come out when the titles are available on streaming/blu-ray. DRM might be a failure in other fields, but it's working pretty well in this particular case.
It presumably is, as the effort is kept up despite the cost and inconvenience.
My guess would be that the plan is mostly to ensure that when a new release premieres in theatres, going to a theatre is the only way to experience it in high quality.
It doesn't really matter all that much if the people who waits for it to arrive on Netflix gets a pirated copy; it does matter if the ones forking over $20 to see it in a theatre does, though.
A really important element of this is that much of the burden of maintaining the DRM is on the theaters, and the theaters themselves are the ones who care about protecting the theatrical release period: you might be less likely to pay them for a ticket if you can get a high-quality copy at home before the actual streaming/media release
It’s a different dynamic than we typically talk about with DRM. Most of the time DRM is something imposed on a consumer who doesn’t really want it. But in this case, the consumer is the theater and they really do want the protection.
Most people are completely fine watching a 720p x264 1GB version half a year after release. Sure, there are some purists who want as good image quality as possible as soon as possible, but that's a tiny minority. I think the actual motivation is that cinemas are becoming less and less relevant in the age of streaming, so they're doing anything they can to protect the little revenue they have, because the only way cinema can make money is to hype a movie to the moon, and then have it shown exclusively in cinemas for some period of time. But with streaming services investing in their own movies, the days of this distribution model are numbered. Having a cinema in 2025 is like having an internet cafe in 2010.
This really downplays the cinema experience. Yes, many people are fine watching a movie at home while doing something else (the current Netflix model of filmmaking is precipitated on this), and others are fine to watch at home in general, but few people would truly say that their setup is close to what you get in a cinema. The screen is much bigger, the image quality is higher, and the sound system is much better as well, compared to anything short of an actual home cinema setup. It’s not the only reason of course, but it’s one of a few reasons cinemas still sell out for big films like Dune 2, and why people will go out of their way to go watch it in the cinema.
Streaming will never fully replace cinemas, even if it dramatically impacts their operating mode, and to argue otherwise is naive.
Pirated copies of theatrical releases at the time of release are much more rare, though.
The value of protecting releases is extremely high in the narrow window of finalizing production and getting it into theaters or online launch platforms.
If there was no DRM and watermarking then these would be pirated constantly before release.
If the software to watermark is widely available (as it appears to be) then an adversary has all they need to corrupt any existing watermark.
These steganographic watermarks depend on no knowledge of the process. If the method is particularly ingenious (one of the inputs is centrally stored entropy which the extractor references by trialing them all) then knowledge of the process alone may not be sufficient to obtain a high quality result (as too much corruption may be required) but could be used to inform the next step:
If you obtain two or more copies of the decrypted content you will be able to diff them and work out what you need to corrupt even without knowledge of the watermarking process. This probably won't work with pirated CAM's or take quite an effort to find the signal in the noise.
Edit: After some more research it looks like they don't actually watermark the distributed data (the movie sent to cinemas). The projector inserts its unique watermark during playback. There may be other secret watermarks put in by distributors not mentioned anywhere.
I'm friends with a professor of steganography. Apparently most cinema watermarking is based on very heavily error correcting codes within the wavelet domain that are specifically designed such that they are resistant to collusion attacks, i.e. the statistical properties of the "indistinguishable from random" noise are such that it is highly correlated among different viewers such that they are very much more likely to have bits in common rather than bits different. I'm relatively sure that the obvious things like taking the mean of two images (or randomly picking one of them) have been considered.
Put it this way -- You've got huge amounts of cover data (a hard drive's worth) and a desire to encode at most, what, 128 bits of data, across about two hours, with as much redundancy as possible. There are plenty of patents that explain in detail how.
My friend considers this a moderately distasteful problem, and mostly works on steganalysis, identifying where steganographic techniques have been used, as he thinks it's more interesting and frequently more morally justified...
> If the software to watermark is widely available (as it appears to be) then an adversary has all they need to corrupt any existing watermark.
The commercial software used to embed watermarks into the digital files is not readily available. It’s also much more advanced than putting an obvious logo on screen. There are techniques to embed signals into the video that survive some amount of compression and aren’t obvious to the viewer.
You can identify signals deep below the noise floor if they’re sufficiently low bandwidth and you know what you’re searching for. See GPS and its ability to work even though the signal is completely lost in the noise until you know what you’re searching for in the noise.
> If you obtain two or more copies of the decrypted content you will be able to diff them and work out what you need to corrupt even without knowledge of the watermarking process.
By the time you've destroyed enough of the signal to remove the watermark, the content is unwatchable.
Yep, and those pirated copies are DRM free, work everywhere, no HDCP and other crap, no internet connection needed, so they're "better" in that way too (not just price-wise).
Totally possible that watermark identifies cinemas and showtimes uniquely, and that pirates are due for a lifetime of prosecution. Or that studios will shut down some cinemas, until it stops.
For 15 years you let paid options progress. Then fewer people pirate, then you catch the rest. At the beginning you don’t see it putting its clamps; then suddenly you don’t find piracy anywhere.
Yes, and those paid options were one subscription that had "everything". Then paid options broke up into 5 different subscriptions, some not allowing more than 2 devices, some having ads in paid plans, some not available in your country, some only having seasons 3 and 5 of the series, some having the series you wanted to watch but remove it half way through, some give you a "buy" button for the media, but then take the movies away after a few months, etc.
And people go back to piracy, because the user experience is better.
It was a lot closer when they still had a streaming + disk option, but even then, they were missing lots (and lots, and lots) of stuff. I think people don't realize how many tens of thousands (maybe into the hundreds, IDK, I wouldn't be surprised) of films there are, let alone how many hours of TV content.
This is like when people talk about how everything's on the Web, when it comes to books. 1) This is only even sort-of true if by "on the Web" you mean "piracy sites have an epub/pdf of it", and 2) even then, extremely not close to true, the time from "I'm going to deep-dive this topic" to "... and now I need to go to the library, and possibly a specific library, maybe on another continent" is often not long at all.
> "I'm going to deep-dive this topic" to "... and now I need to go to the library, and possibly a specific library, maybe on another continent"
I remember an history professor saying that for a subject he was working on he had to borrow a book from the library of Congress (through the library of his university), where the only publicly available copy in the US was. Of course it was an academic book, so it's not exactly a common situation.
> For 15 years you let paid options progress. [...] then suddenly you don’t find piracy anywhere.
And then they completely ruined it with fragmentation. When all I need to watch everything I wanted to watch was three subscriptions (Netflix, Hulu, and HBO), I was totally fine with the ~$40/mo and reasonably-ok-UX offered.
But now it's a mess. I need subscriptions to 7 or 8 different services (which now each cost twice what they used to for an ad-free experience), and the experience is crap. Netflix no longer plays on my Linux/Firefox setup (same thing happened with HBO years ago), and their anti-password-sharing mis-features constantly trigger for me even though I don't share my Netflix password. The Android apps for most of them are glitchy and buggy, and Chromecast has somehow gotten less reliable over time.
The irony is that usually I would say more competition is a good thing. I suppose if we had lots of streaming services, but studios were required to license all their content under RAND terms to anyone who asks, we'd have real competition, and streamers would compete on the quality of their platform, lack of ads, etc., and not just on what titles they were lucky enough to be able to license.
I do agree that pirating became less popular for a while, but that golden age is over. The piracy scene seems stronger than ever these days.
> Netflix no longer plays on my Linux/Firefox setup […]
I know Netflix doesn't support anything beyond 720p or so on Linux, but that never bothered me. Otherwise it just works. Is your Firefox out of date?
> The piracy scene seems stronger than ever these days.
I hope so. A lot of damage was done. If it wasn't for archive.org a lot of older, regional stuff would not even be accessible. We need piracy if only for the collective digital archives.
I refuse to take out more than one subscription. We just hop services.