This is more true for indie hackers or solo team founders i guess, if you're just a designer in a big corp, you don't usually handle marketing beyond trying to build/design a marketeable product, devrel and other positions are more marketing like

> you're not going to get rich

which shouldn't be a goal onto itself, unless you really want to get completely detached and insane like every other billionaire.

Honestly, that seems like a solvable problem. Certainly not easy, certainly tremendously difficult, but I'm not sure it is impossible nor that we can't make strides in that direction. We're fundamentally talking about a search algorithm, with specific criteria.

I doubt there would be good money in creating this, but certainly it would create a lot of value and benefit many just from the fact that if we channel limited resources to those more likely to create better things, then we all benefit. I'd imagine that even a poorly defined metric would be an improvement upon the current one: visibility. I'm sure any new metric will also be hacked but we're grossly misaligned right now and so even a poorly aligned system could be better. The bar is just really low.

Advertising is easy, making the best program is hard. If you have the best program already, solving the advertising problem is a non issue.