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The twitter criticism is getting funnier.

https://x.com/zackkanter/status/1920284851506225498 criticizes 37signal of missing an opportunity because they focused too much on reducing COGS. An example opportunity that this guy gave is really really random. As you guess it, it's the AI opportunity cost. Because 37Signal hasn't integrated any AI. That must be a loss! Of course, it's the AI again!

https://x.com/grinich/status/1920636351139230043 (from WorkOS' CEO) criticizes 37Signal of not growing and losing to Jira and Linear because 37Signal focuses on saving a couple millions of dollars a year.

Jira isn't even profitable after all these decades of "winning". It's a project management tool. What do they even spend money on?

Linear is one of its kind startup. Is losing to Linear that bad? I too want to lose to Linear and make >$10,000,000 a year with my product.

The response from DHH is perfect tho: https://x.com/dhh/status/1921075541672612294

"Problem is that nobody seems content to merely put their dent in the universe. No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them."

Not only that, project management tool's market is fragmented. It'll never be a winner-take-all given there are hundreds of use cases / settings / industries. It's going to be extremely difficult to be Number 1. Investing in growth would kill you. Reducing COGS and staying profitable is the best way IMO.



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