But I’m not sure if it a real photo or some sort of… analogy? Under “INTRODUCING SUPERWOOD: THE NEXT GENERATION OF BUILDING MATERIALS,” we can see one piece that looks like an actual piece of wood, and then some other ones that looks like an artificial wood-looking finish wrapped around some core which visually looks metallic (but which, I assume, is actually their engineered wood).
I dunno. I guess “being wood” is more about the ecological impact in this case. If it is replacing steel and it looks ugly, well, a lot of steel looks ugly and then gets covered up.
https://www.inventwood.com/technology
But I’m not sure if it a real photo or some sort of… analogy? Under “INTRODUCING SUPERWOOD: THE NEXT GENERATION OF BUILDING MATERIALS,” we can see one piece that looks like an actual piece of wood, and then some other ones that looks like an artificial wood-looking finish wrapped around some core which visually looks metallic (but which, I assume, is actually their engineered wood).
I dunno. I guess “being wood” is more about the ecological impact in this case. If it is replacing steel and it looks ugly, well, a lot of steel looks ugly and then gets covered up.