It's a bit more than just some candy, there's substantial glue on both the Linux/Windows sides to get Plan9, WSLG, and the other components to work.
That said, the kernel they distribute is open source and you're not limited to just the distros they're working with directly. There are a number of third party (e.g. there's no Arch from Arch or Microsoft, but there's a completely compatible third party package that gives you Arch in WSL2)
The main complaint was the market place TOS that gave Microsoft a free-pass on any trademarked assets. The new WSL2 installation way avoids all of this.
Along with the glibc hacks needed by WSL1.
(I was part of the discussion and also very adamant about this not happening)
Well, it is windows subsystem for Linux :) not windows subsystem for windows or FreeBSD for that matter :)
Ps I wonder if you can make your own image? After all its really just Hyper-V with some config candy.