I get the "earnest, 'authentic', 'responsible' engagement by the CEO", but this post and title is lifted straight out of media-playbook-fails-101. Post a title like this at your peril. The content doesn't "own" the missteps, it writes the epitaph of Deno. All this article does is validate the "reports" of "demise" and unavoidably presents as "doth protest too much". If you insist on engaging with a negative narrative there are more constructive ways to frame it. Don't talk about "committing" to anything, just DO. Ryan, if you do nothing else, think about changing the title. But this entire post should ideally get rewritten. There are some really positive things you're doing. But they're covered in stink.