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It's not dead. Far from it. You still need to have meetings and conferences. The amount will just depend on your industry.

I really like the idea of growth culture, but thinking that it will apply to all industries is short sighted IMO.

I run a marketing analytics groups and I'm an ex-hacker/ex-database analyst (C/perl/php/mysql/postgresql/SAS/Oracle).

Most of the good marketers making their way to the leadership positions with digital marketing in my n=1 perception have a mix of marketing and hacking on their resume.

I find the two skills very complimentary.



Well, I have to agree. How you go to market depends on your business and industry.

But to the extent that you can align your business with growth-hacking style marketing, the better off you're gonna be. IMHO.




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