E.g.: - How much can you really talk to your existing customers, or potential customers, to gather information before stepping over the line?
My tip on that would be to seek out the customers that are having the biggest problems / most pain. You'll find that they're really happy to talk for as long as you like to help solve those problems.
They're also the most forgiving when it comes to any marketing missteps you make - since you're helping with one of their big pain points.
I've found a tendency among some dev-oriented folk to treat the "important" customers - the ones that you need most - with kid gloves. In fact those customers tend to need you just as much as you need them, so are much more willing to talk, advise and forgive than the larger market.
My tip on that would be to seek out the customers that are having the biggest problems / most pain. You'll find that they're really happy to talk for as long as you like to help solve those problems.
They're also the most forgiving when it comes to any marketing missteps you make - since you're helping with one of their big pain points.
I've found a tendency among some dev-oriented folk to treat the "important" customers - the ones that you need most - with kid gloves. In fact those customers tend to need you just as much as you need them, so are much more willing to talk, advise and forgive than the larger market.