There are over 300M companies in the world. It seems only 2 companies did this. So look at the revenue models of the other 299,999,998 companies. Meta only started this less than a year ago, so look at their revenue model prior to that.
More power to ‘em. And if Meta ever offers me the option to be compensated for my data they’re collected without my consent, I’d have that conversation with them.
Imagine a website not being a trojan horse, but directly serving non-targeted advertising to users at the same level as their content.
They could target it by tailoring it to content they're serving, just like I'd be ok with seeing an ad for a new car when I'm on a page reading about the properties of a given combustion engine.
Advertising itself is a trojan horse. The entire purpose of advertising is to influence you into doing things that are in the advertisers interest instead of your own.