People pay for the perceived value. If apple started by giving away iPhones they would balk at paying that much for them too. It's also very well know that free to anything is much harder than increasing the price
It's not only that they're stupid, it's the fact that maybe they don't really need it.
Do they really need an iPhone? in a sense, yes, since the alternative still means spending a good amount of money and in no way they can do without a phone.
Paying $1000 for an iPhone? Sure. $10 for a Starbucks? Sure. $1 per year for LLM? Now hold on, papa is not an oil oligarch...