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It's less evocative of Picasso, which is the whole point of the logo. Evoking Picasso as inspiration is (or, was) part of Apple's brand identity since the 90s because it suggests:

* Brilliant artists use Apple.

* Apple computers help you see from multiple perspectives.

But now that Apple is more in the business of selling bling to strippers and drug dealers, and less in the business of selling gear to creative professionals, sticking to its aesthetic identity is way less important. Not when there are concerns like "blowing up on TikTok" to worry about.



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