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You don't get it. You are not the target

Most advertising is seeking the less intelligent consumer. Or the young and still naive consumer.

They outnumber you 1 million to 1.

It's why female musicians make more money putting their name to a makeup brand then their music.

It's why Elon will make some promise that is unrealistic.

It's why Apple put low paid everyday tech support staff in their stores and called them Geniuses.

You have to put yourself in the shoes of the mainstream buyer. They see a headline and believe it.



> It's why Apple put low paid everyday tech support staff in their stores and called them Geniuses.

I always thought the geniuses were the second-level (or higher) Apple support that you escalate to when your problem isn't readily solved by the first level?


Couldn’t youtube easily discern those who are young and naive from those who aren’t so that the latter don’t get ads? It would be a win-win for everyone: youtube spends less (no need to spend bandwidth), companies dont get hated that much, non-naive-young consumers are not bombarded with ads.


It just so happens that anyone who thinks ads don't affect them is naive and thus a profitable ad target.


Anecdotally, YouTube will show to boomer home owners scam solar product ads which they'd never show their younger, more scam-resistant counterparts. So they at least make some adjustment.

Also wouldn't we farm & sell our ad-free accounts

PS: maybe they could just show us Coke ads, whichever ubiquitous brands necessarily advertise to stay in our consciousness etc.


People are known to buy stuff on eBay when they are drunk. So they don't want to miss out on opportunism!!

But lots of companies are now allowing people to pay to not see ads.


> It would be a win-win for everyone

Not the naive young ones. Who are also the prime target for radicalisation.


Spot on. As technically apt people, we grossly overestimate the technical ability of the average user.




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