I don’t know if it’s the whole internet but what about a company or service that did this? The benchmark to a review on Amazon and Goodreads is really low. It seems like we want/need the Costco model where you pay a fee to take part and then maybe the product inventory is more curated and reviews are attached to real authentic buyers.

Counterfeit goods on Amazon is a meme, everyone knows. There are YouTube channels that make a sport of it. Once the market just accepts that, it seems impossible to elevate something like reviews