I had a 3rd party band-aid sticker on the iPhone 4 I waited in line to buy at the flagship Apple Store in San Francisco. I remember Square handing out aux-input cardreaders for free to me and other line-con attendees pre-purchase. This was jailbreakme times. Cydia pre-exists the Apple App Store on iOS, in case anyone was unaware. Cydia and the wider jb scene used to keep Apple honeset, as Cydia is the original App Store. How the mighty have fallen.