There seems to have been a downward trend for smartphones since 2017.
Growth is either from an expanding market or an expanding market share, since it’s not an expanding market that leaves the market share.
I would image there is some substitution, with iPhones lasting longer on average it becomes more cost effective to switch to iPhones so they capture more market share. But if the general market doesn’t expand then it’s a fairly safe assumption that the new converts are going to wait before upgrading meaning that a decrease in sales is already partially baked in.
My anecdotal datapoint is 4 iPhones in 16 years which makes them rather cheap on an annual basis.
Edit: I had assumed that parent was correct, but as the peer pointed out iPhone sales have declined
Growth is either from an expanding market or an expanding market share, since it’s not an expanding market that leaves the market share.
I would image there is some substitution, with iPhones lasting longer on average it becomes more cost effective to switch to iPhones so they capture more market share. But if the general market doesn’t expand then it’s a fairly safe assumption that the new converts are going to wait before upgrading meaning that a decrease in sales is already partially baked in.
My anecdotal datapoint is 4 iPhones in 16 years which makes them rather cheap on an annual basis.
Edit: I had assumed that parent was correct, but as the peer pointed out iPhone sales have declined