I ended up buying tickets but the Fandango checkout flow had so many pitfalls that I doubt this converted very many people .At least 10 screens including one saying “sorry you can’t use Apple Pay to redeem the coupon” (you had to go through a further checkout and then choose Apple Pay ).

They burned a lot of goodwill over a low conversion campaign. It reminds me of the U2 album that they snuck onto everyone’s phones, but even tackier .