Apparently there is also another FACT. It is the fact that Apple bothers with you even if you are a small company.
You claimed that the idea of this happening is ridiculous. Yet, they just showed you an example of this happening. I'm having a hard time trying to understand your argument now. Are you claiming the example is invalid or have you changed your argument and now claiming that Apple does that but it is okay for Apple to do that?
If you infringe on Apple's trademark, big or small, you're likely to draw their ire. If you infringe on Apple's patents and you're a small player, you're probably not going to.
Why? Trademarks have to be defended or they can be lost (not 100% accurate, but close enough). You can't say "I'll only sue companies who are bigger than x" when it comes to trademarks and still hold onto them. That isn't the case for patents. You can selectively sue (or not sue at all) and the patents remain valid.
Unless you're a small German café or something:
http://ca.news.yahoo.com/blogs/right-click/apple-threatens-s...
But why let inconvenient facts get between you and your religion?