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This is a common online trope, but has almost never been true for me when I’ve checked. (US domestic ~4 star hotels) Direct is more or at least equal to the aggregator prices.


Ah, never traveled to the US, my experience is from Europe, South America and Asia, could explain the difference :)


probably. I think the US aggregators force the hotels to not undercut them, via contract. probably a different setup elsewhere.




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