Exactly. People say "Oh, I'm not affected by advertising, and I ignore sales pitches. I am very smart and do my own research!" But what are they researching? Marketing literature! They think they are informing themselves, but in reality, they are just seeking out marketing disguised as impartial facts.

I laugh when people say "I use site:reddit.com to scope my Google searches for product information because I'm getting impartial information from real people."