Is Amazon trying to build a competitive foundation model? From what I can see AWS is instead focused on hosting and re-licensing Claude, Cohere, DeepSeek and others via Bedrock. And it's pretty likely that a large chunk of this $200M will anyways go to AWS. So I'd hardly call them a loser here.
Amazon has a number of foundation models under the name Amazon Nova, which they claimed were SOTA on release but I haven't heard much at all about them since.