This concept is closely reated to politics of inevitability coined by Timothy Snyder.

"...the politics of inevitability – a sense that the future is just more of the present, that the laws of progress are known, that there are no alternatives, and therefore nothing really to be done."[0]

[0] https://www.theguardian.com/news/2018/mar/16/vladimir-putin-...

This article in question obviously applied it within the commercial world but at the end it has to do with language that takes away agency.