I heard majority of the users are techies asking coding questions. What do you sell to someone asking how to fix a nested for loop in C++? I am genuinely curious. Programmers are known to be the stingiest consumers out there.
You don't need every individual request to be profitable, just the aggregate. If you're doing a Google search for, like, the std::vector API reference you won't see ads. And that's probably true for something like 90% of the searches. Those searches have no commercial value, and serving results is just a cost of doing business.
By serving those unmonetizable queries the search engine is making a bet that when you need to buy a new washing machine, need a personal injury lawyer, or are researching that holiday trip to Istanbul, you'll also do those highly commercial and monetizable searches with the same search engine.
Chatbots should have exactly the same dynamics as search engines.
It's very important to note that advertisers set the parameters in which FB/Google's algorithms and systems operate. If you're 25-55 in a red state, it seems likely that you'll see a bunch of that information (even if FB are well aware you won't click).
You'd probably do brand marketing for Stripe, Datadog, Kafka, Elastic Search etc.
You could even loudly proclaim that the are ads are not targeted by users which HN would love (but really it would just be old school brand marketing).
…for starters, you can sell them the ability to integrate your AI platform into whatever it is they are building, so you can then sell your stuff to their customers.
The existence of the LLMs will themselves change the profile and proclivities of people we consider “programmers” in the same way the app-driven tech boom did. Programmers who came up in the early days are different from ones who came up in the days of the web are different from ones who came up in the app era.
