There’s a bias here: video consumption is continuous, somewhat long and eye catching (both the movement on the screen and the focussed-starring position à la "look at the sky!"). Therefore we’re more encline to notice video consumption than other usages like music, navigation or notifications check.
Don’t take me wrong: I do agree that "the vast majority of people use their phones as video viewers", but the duration/day is not uniform and many don’t want/need to carry a half-tablet all day long in case someone shared a tiktok on the messaging group.
> Therefore we’re more encline to notice video consumption than other usages [..]
That's not relevant, as this is then forming our decision at the point-of-sale towards a media consumption device.
> many don’t want/need to carry a half-tablet all day long in case someone shared a tiktok on the messaging group.
Only while no media is consumed. Many people take less than one photo a day on average, but still the camera quality is a dominant decision-factor.
I'd even argue that the majority of price-premium paid by a customer today is for camera and display. Those will be the factors at the point of sale to decide whether to pay 50-100 USD more or not...
Don’t take me wrong: I do agree that "the vast majority of people use their phones as video viewers", but the duration/day is not uniform and many don’t want/need to carry a half-tablet all day long in case someone shared a tiktok on the messaging group.