Collective Shout (who pushed for this) is not a conservative group, but rather a feminist activist group based in Australia.

They're responsible for numerous other calls for bans against games like Detroit: Become Human, GTA, etc.

This ban has nothing to do with the call to ban incestual rape games (which is what you refer to), but comes from MasterCard, which has a long story of puritan censorship.

(It's clear in the article, btw).

Collective Shout is the activist group that put pressure on MasterCard to make this decision. They're claiming and celebrating the work they did to make this happen on their own X account.