Lulu also fell prey to a typical pattern of building a brand on quality, at a higher price point for higher income consumer. Then as they grew and targeted the broader market, getting copied by low cost competitors and then trying to pivot to compete with them.
You see similar in NYC with fast casual / quick service type places that scale from 2-3 locations into a national chain. Stuff becomes less handmade, less fresh, ingredient quality goes down, all the care&attention gets optimized away into a sad bowl of slop.
You see similar in NYC with fast casual / quick service type places that scale from 2-3 locations into a national chain. Stuff becomes less handmade, less fresh, ingredient quality goes down, all the care&attention gets optimized away into a sad bowl of slop.