It reminds me of those affectations some kids back in high school picked up on purpose just to stand out. I knew a guy who went through a phase where he’d always talk about penguins and owned a bunch of penguin related paraphernalia because that was “his thing”.
That kind of posturing is forgivable when you’re a teen. When you do it as the CEO of one of the most influential companies today, it’s grating. When you do it because you’re another CEO in a similar market and you’re trying to signal that you’re part of the “in” crowd, it’s frankly embarrassing.
personally i find people who use the wrong apostrophe, don't know how punctuation works with quotes and tell pointless stories to be grating. c´est la vie.
That kind of posturing is forgivable when you’re a teen. When you do it as the CEO of one of the most influential companies today, it’s grating. When you do it because you’re another CEO in a similar market and you’re trying to signal that you’re part of the “in” crowd, it’s frankly embarrassing.